Go (that way) DJ!

There are times when very interesting, sincere and valid questions arise from a conversation. I embrace those moments. I sat down in a round table of sorts with a few DJ friends of mine and listened to years of turntable experience at work. It boiled down to something that I had not considered before: What is a DJ's responsibility?

This past weekend, I went to my dude's party at a small Jersey lounge. With the exception of a quick guest spot by yours truly, he was the man on the wheels for the night. The place was packed with early 20-somethings celebrating birthdays- mostly girls in short skirts with their boyfriends thirsty for champagne, a chance to be noticed and a flashy night out. I must say that my friend is a DJ for the people, meaning he assesses the crowd and spins accordingly. Although the song selection of hardcore fist pumping, monotonous, synthetic drum sounds and radio fluff made me sea sick, it was clearly what the crowd craved. He did what he had to do. I respected that and swiftly made my exit.

We debriefed the next day at the "roundtable".

My argument: Something for everybody usually means nothing for anybody. I follow DJ's and go to venues that play what I want to hear. I seek them out, therefore I don't want the sounds to veer towards the Jersey Shore soundtrack just because there are a few greasy cats with glitter on their chests that want their horrid musical taste buds appeased. Regardless of the TYPE of music played, I want the VIBE consistent and I want to share space with people who desire the same. I stay away from the one-stop shopping clubs and bars that have to appeal to the masses and play whatever pop fodder that's considered safe and generic. I don't invade and criticize; I go where I call home and play my position. As I begin to delve into the world of DJing, I promote and reach out to like-minded heads that feel what I feel and can relate to the mood I'm creating. I know my audience and go after them. Hopefully others will join in the movement and help it to grow, but I maintain my direction. As far as I'm concerned, a city bus's route is clear. If it doesn't go where you want it to, wait for the next one. I feel the same way about the parties we attend.

So I ask: Overall, is the responsibility of the DJ to adapt to the flavor of the spot at all costs and be a virtual jukebox, or is his job to set the tone and convince the crowd to see it his way at the risk of clearing the floor at any moment?
Obviously there are a million variables to this question that prompt more than a few non black and white answers, but I'm very interested in hearing your thoughts on the matter.

-Kendal